HOUSTON, Nov. 5, 2014 /PRNewswire-iReach/ -- SearsRugs.com, through the launch of its retail website, is poised to become America's choice for high-end decorative area rugs at affordable prices. With access to the best handmade and machine-made rugs from around the world, SearsRugs.com provides savvy consumers with an informative and helpful solution for all things rugs.
SearsRugs.com is working with Sears Holdings to provide tens of millions of existing Sears customers with an easy and fun rug shopping experience. This agreement provides SearsRugs.com with a substantial position in the online rug market and creates a one-stop-shop to fulfill all rug consumers' needs.
The SearsRugs.com website features tens of thousands of affordable high-quality rugs, and offers a unique interactive shopping experience, through its daily deals, group buying program, live rug auctions, and dedicated customer service team Sears Rugs customers can also leverage SearsRugs.com's great value by benefiting from their Shop Your Way® membership, earning Shop Your Way points with every purchase.
SearsRugs.com is developing the next generation of online rugs sales by combining the traditional e-commerce model with the interactive social aspects of web 2.0, focused on adding value, providing informative content, and helpful interactive features integrated into the core shopping experience. This approach establishes SearsRugs.com as an authority on area rugs. The next generation of online discounted rug sales is a hybrid model that is driven by combining content, consumer shopping patterns, and Big Data rather than marketing gimmicks. See for yourself, at SearsRugs.com today.
For more information visit: www.searsrugs.com
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By Sandra Bretting - 11.19.2014 - Updated: November 21, 2014 10:46pm
Carpet retailer has a brick-and-mortar store but uses the Internet to help 'democratize the process'
Buying a rug has always involved a chain of people: importers, wholesalers and then retailers.
"People have never liked walking into a rug store because first there's the sticker shock with so many people involved, and then they're buying 'blind' because they feel like they don't know enough about the product," said Amir Mireskandari.
Mireskandari, 44, whose background lies in rug sales and store liquidations, is trying to change that through the Internet.
This month, his company, eCommerce Sourcing Solutions, joined with retail giant Sears to launch SearsRugs.com. The site offers more than 20,000 rugs, ranging in price from $20 to $10,000.
"We're trying to democratize the process," Mireskandari said. "Who said rugs have to be an investment? If you give people a nice design at a budget price, they won't be devastated three years later when they get a new couch and the rug doesn't match, so they need another one."
The CEO earned bachelor's and master's degrees in business before starting his career. Early on, he worked with stores that were going out of business or shutting locations to liquidate their inventory. Clients included Linens 'n Things, Levitz Furniture and Sears.Contacts with Sears
Those contacts at Sears came in handy in 2012, when Sears agreed to let Mireskandari build a website and infrastructure to support SearsRugs.com, which launched this month.
He spent $500,000 of his own capital to do that, while Sears lent its name and a customer database in the millions.
"We call it 'big data,' " Mireskandari said. "It would take at least a decade for my team to ramp up and reach the kind of audience they (Sears) have, not to mention the millions of dollars we'd have to spend in marketing."
While creating the Sears website, Mireskandari and his team made sure to standardize the number of styles and sizes of rugs available, so the program could work with any retailer. Now he's approaching other large chains that don't have a presence in the rug business about launching similar websites.
Perfect for online
"Rugs are the perfect Internet product because they're easy to ship, there's little damage to them and there's a decent profit margin," Mireskandari said.
His company also helps people who are in the rug business but want to change the way they work.
The Internet has altered business so much that Mireskandari decided to return to school - this time Harvard - in 2009 to earn an additional MBA.
"I was sitting next to CEOs who are responsible for 15,000 employees, which was humbling," he said. "But I needed help in defining the direction of my company, since my chief job is to communicate our strategy to clients and others."
In addition to his Internet business, Mireskandari owns a store called Rug and Décor Outlet in the Memorial area.
"But the future is with the Internet because the infrastructure to run them has finally caught up with sales," Mireskandari said. "People can request samples online and it's still cheaper for us to send those out than to process a return if they don't like the rug in their home."
Furniture Today Staff - 11.07.2014
HOUSTON — Sears Holdings has launched a rug-centric website to provide a focused online rug shopping experience for its customers.
The company says its retail website SearsRugs.com features tens of thousands of rugs with services including daily deals, group buying programs, live rug auctions and dedicated customer service team members.
“SearsRugs.com is working with Sears Holdings to provide tens of millions of existing Sears customers with an easy and fun shopping experience,” the company said in a press release.
According to the release, customers can apply their Shop Your Way membership to earn Shop Your Way points with every purchase.
The website launched on Nov. 5 and features a broad selection that ranges from promotional machine-made rugs to high-end hand-made rugs.
Home & Textiles Today Staff - 11.05.2014
Houston – Sears’ new area rug retail site, SearsRugs.com, has launched with a broad selection that encompasses promotional machine-mades to high-end hand-mades to address an equally broad range of consumer budgets.
As SearsRugs.com explained in a press release, it is working with parent Sears Holdings “to provide tens of millions of existing Sears customers with an easy and fun rug shopping experience.”
The website features “tens of thousands” of rug styles available via an interactive experience that includes daily deals, a group buying program, live rug auctions, and a customer service team dedicated to the site.
Customers can also apply their Sears’ Shop Your Way membership and earn Shop Your Way points with every purchase.